Aray logoaray

Our Advisor

Many companies struggle to turn their data into meaningful insights that guide decision-making. This challenge exists because connecting data across systems, activities, and departments is complex and inefficient. Our Advisor addresses this issue by bridging the gaps in data, giving businesses comprehensive control and insights into the activities that drive customer engagement and sales. By integrating data and insights, our Advisor assists Companies to maximise marketing effectiveness and operational efficiency.

Comparison

Develop new capabilities

How they do it

Companies are at varying stages in their journey to becoming data-driven. Some still struggle with siloed data, relying on outdated insights and reactive decisions. Others have begun integrating data but lack a holistic view across channels, limiting their ability to see the full impact of their marketing efforts.

  • Data exists in silos, limiting the ability to compare across channels.
  • Insights are based on past events, leading to reactive decisions.
  • Lack of a holistic view of performance and results.
  • Market analysis often remains static in reports, offering little digital overview and insight.

How we do it

Our Advisor simplifies and streamlines the transition from siloed data and reactive decision-making to fully integrated, predictive insights. By aligning data from different channels and activities, our product saves valuable time and resources, allowing businesses to focus on proactive, data-driven strategies that boost growth and efficiency.

  • Data is harmonised and combined for comparison across all activities
  • Decisions are made across channels and activities, but measured together for deeper insights into impact and results
  • A predictive view of future trends, informed by current market dynamics.
  • Enhanced analytics help identify gaps between actual performance and targets, driving proactive decision-making.

Achieve More

Achieve More

Cross-channel data is harmonised to provide predictive analytics and actionable insights. The Advisor goes beyond addressing traditional challenges like siloed data and outdated insights, delivering a holistic view that supports proactive decision-making. Businesses are empowered to stay ahead of trends and make data-driven choices that drive growth and efficiency across all channels.

  1. Monitor and Enhance Engagement

    Track and optimise customer and visitor engagement across digital channels for a deeper understanding of behaviour, preferences, effect and results.

  2. Boost Customer Loyalty and Market Share

    Drive loyalty by monitoring customer interactions, analysing market share, and adjusting strategies to strengthen brand presence.

  3. Combine Online and Offline Data

    Integrate online data with media plans and offline store visits and sales, providing a unified view of marketing activities and their impact on sales.

Benefit From

Discover how our solutions drive success. Explore three compelling use cases where our tailored data services empower clients to achieve their goals effectively and efficiently.

  • Elegant
    Visualisations

    • Access pre-defined, customisable dashboards in Looker, PowerBI, or our platform.
    • Performance overview and trend forecasting reports.
    • Cluster, categorise and adapt the data so the visualisation suits your preferred framework.

    Dashboard templates provide a single source of truth for marketing performance, effortlessly combining data from both online and offline channels. These templates offer a consistent, clear visualisation that simplifies tracking and analysis. By leveraging AI-driven insights and summaries, businesses can quickly make informed strategic decisions, optimising both operational and marketing effectiveness.

  • Processing and
    Storage

    • One harmonised data model to enabling use data of data in built in visualisations or develop new value creating services internally.
    • Benefit from secure data storage with advanced capabilities and fast dashboards.
    • Ability to correct or enhance data, like wrong UTMs, alter field names, blend data across platforms, create or calculate new fields.

    Data is processed and merged with precision, allowing for the creation of new fields that improve the speed and clarity of visualisations. The entire data infrastructure is securely stored in Azure, with full ownership resting with the customer. aray manages the data environment, ensuring it's harmonised and ready for further processing and analysis without friction.

  • Connectivity and
    Infrastructure

    • Faster loading dashboards without api cap and unlimited users through Single Sign On.
    • Integrate seamlessly with existing tools and workflows for increased efficiency.
    • Secure and safe storage in a data region of your choice (EU or US)

    With connections to over 500 data sources, the platform ensures data is readily available where and when it's needed. Whether integrating traditional channels like TV, radio, outdoor, or print media, the system seamlessly merges them with digital data streams, creating a fully connected ecosystem. This infrastructure maximises the value of data by breaking down silos and ensuring complete access.

Contact us

Get in touch

We're thrilled that you're interested in reaching out to us. Whether you want to discuss coffee, dive into data, or simply connect with interesting people and talk about exciting opportunities? We're here for you! Feel free to drop us your email below and we will get back to you.